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Conveying Value: Price Transparency

Demonstrating the value of cataract surgery to your patients is more than focusing on cost. It’s about instilling a fundamental belief in lifestyle gain. But how do you communicate that in a way that feels genuine? In this clip, Rebecca Miller, OD; Anu Ondhia, OD; Bobby Saenz, OD; and Nick Bruns, OD, FAAO share their philosophies on cataract/refractive surgery and the benefits of sharing those values with patients.

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