Welcome to the official Peer-to-Peer Academy Podcast! Host Nick Bruns, OD, FAAO chats with Brett Mueller, DO, PhD and Rebecca Miller, OD of Mueller Vision LASIK & Cataract Eye Surgery in Fort Worth, Texas. They share what they’ve learned from building their own refractive practice, including making smart investments, clever marketing tips, and the importance of having the right people on your team.
Dr. Mueller and Dr. Miller discuss their motivations for starting a cold open practice, emphasizing the challenges posed by private equity, and the desire for ownership. Brett highlights the importance of self-belief and building a collaborative team including his wife, Deanna, and office manager, Heather. They stress the significance of a strong website, SEO, and Google reviews for marketing. Dr. Mueller also details their investment in essential equipment like a Pentacam, ZEISS OCT 500, and LDD device. Dr. Miller advises setting clear goals and metrics for success. They both emphasize the low risk of defaulting on a loan for optometry and ophthalmology practices, and encourage others to take the plunge.
